Clever, By Design
We took a word most brands would avoid — ‘Dhurta,’ clever, shrewd, cunning — and turned it into a global promise: we see what others miss, and we deliver what others only promise.
Our Mission
To deliver clever digital transformation to every market we touch — solutions that outsmart complexity instead of hiding from it, engineered with the same rigor whether we're serving a startup in Lagos or an enterprise in Tokyo.
Our Vision
A world where cleverness is a universal language — where the smartest solution wins regardless of geography, and where cultural fluency is treated as an engineering discipline, not an afterthought.
From a Reclaimed Word to a Global Brand
The Name
Founded on a reclaimed word — ‘Dhurta,’ Sanskrit for clever — chosen deliberately to embrace intelligence over convention.
First Global Client
Delivered our first cross-border engagement, proving cultural fluency could be engineered, not improvised.
Remote-First, By Design
Restructured as a fully distributed studio so talent — and client trust — could come from anywhere.
42 Countries
Crossed our first major global-reach milestone, with regional design consultants embedded in every hub.
AI-Native Delivery
Embedded intelligent automation across strategy, design, and engineering — clever work, delivered faster.
The Clever Ones, Leading From Everywhere
A distributed leadership team, embedded in the markets we serve.
Rhea Kapoor
Founder & Global CEO
Leads global strategy with a philosophy of clever-first execution.
Marcus Chen
Head of Engineering
Architects resilient systems for multi-region scale.
Amina Diallo
Global Creative Director
Shapes culturally fluent design across every region we serve.
Lucas Ferreira
VP of Growth
Builds performance marketing engines tuned to local nuance.
Yuki Tanaka
Head of AI & Automation
Embeds intelligent systems where they create real leverage.
Layla Haddad
Director of Client Success
Ensures every engagement runs as smoothly as it was promised.
Cultural Adaptation, Not Just Translation
‘Clever’ means something in every language. We designed our identity to honor that.